A passionate digital leader with a proven track record in transforming companies. Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.

Dr. Wolfgang Baier

Chief Executive Officer of Luxasia Pte Ltd.

Dr. Wolfgang Baier has been the Group Chief Executive Officer of Luxasia Pte Ltd. since August 2016. He joined the Group as Group CEO and shareholder to transform the leading Asian beauty distributor into a Lifestyle Omnichannel Leader adding consumer centric ecommerce and new industry capabilities to the brick-and-mortar foundation. Dr. Baier was the Group Chief Executive Officer of Singapore Post Limited from October 2011 to June 2016. Dr. Baier served as the Chief Executive Officer International at Singapore Post Limited from February 2011 to October 2011. Dr. Baier successfully led the transformation of the Singapore Post Group into non-mail business such as logistics, retail and e-commerce and accelerated its global expansion. This resulted in a significant increase of the shareholder value of the public listed company. Before that Dr. Baier worked for more than 10 years with McKinsey & Company in Europe and Asia. He was a Partner at the Singapore office leading the Transportation and Logistics as well as Operations activities of McKinsey & Company in South East Asia. During his 10 years at McKinsey & Company he worked on many transformations across the globe. on the non-executive front, Dr. Baier served as a Non Independent Director at Singapore Post Limited from October 2011 to June 2016 and several of its affiliates in Asia, Europe and the US. He holds a Ph.D. in Law with distinction from the University of Vienna as well as two Masters Degrees: a Master Degree in Law from the University of Vienna (Austria) as well as a Master Degree in Business Economics from the Universities of Exeter (UK) and Graz (Austria).

Transforming Companies.   Championing Leaders.   Mentoring Millennials.

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